Inside Steve’s Brain

Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, is a man who has turned his personality into a business philosophy. It is hard to believe that the same man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and put digital music on the map in the 2000s (with the iPod and iTunes). Inside Steve’s Brain cuts through the cut of personality that surrounds Jobs to unearth the secrets that underline his success. In Inside Steve’s Brain, Leander Kahney distils the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands. The result is a unique book: part biography and part leadership manual, a fascinating insight into one of the critical business and cultural figures of our time.